SCARLETT FEVER

Scarlett Johannsen How much is a face worth? Well, if you're scarlett johansson, millions. With her looks and image she's perfect for promoting the likes of champagne, high-end fashion and luxury make-up… oh, she's not a bad actress either

Over the past few years, Scarlett Johansson has become somewhat of an institution. The film critics love her understated style of acting, the industry adores her varied capabilities and men and women alike tend to agree that she's more than a little easy on the eye.

But is it possible to put your finger on her exact appeal? Remember, this is the kind of appeal that's seen one of her used face tissues sell for £3,500 on an eBay charity auction. And since she and a few other big names started wearing red lipstick, as on our cover picture, sales have jumped 35%. It's certainly difficult to sum up her attraction, although Woody Allen's had a fair crack at it:

"She's very charming, very bright, very amusing," says the director who's cast her in three of his recent films.

"She livens the set up. The minute she walks on the set, the amperage goes up 200 points. She's a great kid and very talented. She can sing. She can do dramatic things and jokes if you need her to. Whenever there's a part she could play, she would probably always be my first choice."

    Article continues in this month’s issue of So Tunbridge Wells magazine.